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When Unicorns Fly - The Startup Podcast
When Unicorns Fly - The Startup Podcast

Episode · 8 months ago

The Golden Nugget of PR and Marketing

ABOUT THIS EPISODE

In this episode, we welcome Rachel Gilley to discuss how to create and implement your PR and Marketing strategy, budgeting and cost allocation, and measuring performance and ROI. Specifically, we covered:

  • The tools and frameworks in creating your strategy 
  • The Brand Playbook
  • Creating the messaging framework 
  • Communicating the plan to internal and external stakeholders
  • The Golden Nugget of information 
  • The shift of marketing from the physical to digital world  

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Episodes (18)